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Rebrand Story

Inks Direct rebrand Gear Geek


For years, Inks Direct has been a leading name in delivering printer ink and toner cartridges to businesses nationwide. As more people go paperless, the world of ink and toners won’t be changing much in the foreseeable future - which is why we want to offer you something more valuable. In line with our mission to push limits and break boundaries, the team has initiated a full “facelift” to take its loyal customers even further!


We are proud to introduce Gear Geek, the new Inks Direct.

For years, we’ve wanted to expand our horizons, making technology more affordable and accessible for the masses, all while maintaining the relationships and connections we’ve built since our inception. However, to build the scope we needed to grow, we knew we would need to rebrand. Instead of starting a separate company and confusing our valued customers, we saw a rebrand more fit to continue delivering the trusted service you enjoy.


Instead of just serving businesses, our trendy and original new brand will now be serving everyone and anyone in need of technology to make their lives better. With Gear Geek, you’ll discover affordable alternatives to high-end branded technology, with fully compatible versions at shockingly low prices.


From inks and toners to technology accessories no stone will go unturned on our mission to serve. Seeing as we source directly from our premium contacts in China, we can maintain our low overheads and pass the cost savings onto you.


We feel incredibly fortunate and grateful for the continued opportunity to serve you. Please feel free to continue shopping with us, enjoying our new brand with the same support and service you know and love!